Meghan Markle’s Sparkle: The Duchess of Sussex’ Style Decoded in 7 Outfits

With most jobs it takes three months for you to settle in, know the ropes and move effortlessly from task to task, but if you are the Duchess of Sussex née Meghan Markle, ten weeks will do just fine. It is hard to believe that it has been that long since she glided down the aisle in St George’s Chapel, Windsor  in THAT Givenchy gown (more on that later), but since then Meghan Watchers (guilty as charged, I often check out the ensembles she is wearing) have been treated to a refashioning of sorts. Proving to all along the way that the 21st Century Royal Duchess’ wardrobe needn’t be twinsets and double strands of pearls or floral prints forevermore she has seamlessly reflected the hopes and expectations of what the world expects from a modern Royal style icon in the making. The fact that just seven seminal ensembles give us all the intel we need is indicative of a visually literate woman, who has distilled the pertinent points of what her role involves but has re-imagined it under the lens of her own beliefs and values.

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She didn’t snag her prince with a wardrobe that screamed ‘to the manor born/country-bumpkin goes to a smart event every so often’ so why slip into that dated trope of what a Royal wife should dress like? The fact that Meghan has repeatedly and defiantly done her, rather than an approximation of what old-school courtiers might be expecting is what has endeared her to style watchers. And whilst many saw her humanitarian credentials and thought we were in for Princess Diana 2.0 she looked closer to home for historical style references.  At Wimbledon,  we saw her channel one of the greatest American style icons by embracing the power of  a pair of wide leg white trousers with a crisp shirt – heck if it worked for Jackie Kennedy-Onassis it can work for Meghan too! In her case Ralph Lauren did the design honours but the nod to American Prep culture is impossible to ignore and a refreshing visual change at a quintessential part of the traditional English season’s summer calendar.

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In fact it is this seemingly determined approach to dressing in pieces that are by American designers that marks Meghan out. Not for her the subdued route of a woman who has subsumed her identity for her husband’s and becomes British overnight (although that is technically true as a member of the British Royal family). For now at least the feminist mantra of being more than a spouse and vessel for future  Windsors is being played out via her wardrobe. Not made in the United Kingdom only for her, especially when there are a number of Americans she is more than happy to champion. This yellow Brandon Maxwell  shift proving a particular hit at a reception held for the Commonwealth Youth Challenge. Nothing says vitality and youth more than a primary coloured piece, and Californians are known for their sunny disposition, here Meghan teams the two notions via her ensemble to a winning effect.

Photo: Getty Images
Photo: Getty Images

Ralph Lauren got the nod again for Prince Louis’ christening with the duchess a sleek chic vision in olive a sharp contrast to the sea of pastel worn by the rest of the party. It is this Meghan that is more interesting . Her brief flirtation with pastels and bohemia (the Goat Dress with those too pale tights at a Garden Party at Buckingham Palace,the off the shoulder double breasted – can’t =bring-myself-to-describe-it-any-further Trooping of the Colour Caroline Herrera the dressing gown maxi from Oscar De La Renta) had shades of dressing by committee and perceived expectations: be decorative, be demure, don’t bag all the attention rather than as she truly is which is, which put simply is a superstar. Hiding one’s light under the proverbial bushel is definitely not a look for a woman who is a self proclaimed feminist. And as she is probably aware from her time as an actor, haters are going to hate, whatever you do to appease them, never mind the racists who are in conniptions at the prospect of black blood in the House of Windsor. So she might as well keep it real and wear her boat necked column dresses with alacrity. Occasional compliance, seen bellow in the church appropriate Stephen Jones hat rather than fascinator, and the Super Old -School flourish of gloves in hand are great (we are convinced the Queen and late Queen Mother would have fist-bumped if they had seen the gloves, a look long dispensed with by Royal women) but not needed every time.

Photo: Getty
Photo: Getty

However,  perhaps most exciting for fashion lovers is the  burgeoning relationship  between  Meghan  and  the  House  of Givenchy under the creative direction of Claire Waight Keller. The wedding dress may have divided critics (of course the chilled Cali girl fit was intended, not everyone wants to be corseted to an inch of their lives, rendering eating more than a mouthful of the wedding breakfast an impossibility and smiling a Herculean task, indeed such a cut is a luxury of the very slim), but seeing it again ten weeks later one cannot deny its significance or how it will influence bridal fashion. The triumph of the dress was its deceptive simplicity coupled with timeless feel, whilst being entirely appropriate for her new life in the  Royal  Family. With her soft make-up and signature messy bun, Meghan also achieved that Holy Grail of wedding day style; looking spectacular but still recognizable as herself. In the hands of another designer, Meghan might have ended up looking like a confection, a fairy-tale princess, instead she looked like a grown up woman (she is after all in her 30’s) in charge of her destiny, clear about what looks right on her body, who just happened to have fallen in love with a prince.

Photo: Getty Images
Photo: Getty Images

Since the Wedding Day we’ve witnessed more designer and  her royal  muse alchemy. Ladies Day at Royal Ascot saw  the duo keep things modern with a  white belted shirt dress rather than the more typically favoured by aristocrats  and royals  alike, coat dress. The Philip  Treacy hat was entirely on point and bonus points for  the  Balenciaga Knife  courts, but it is the  new informal – formal template that the Meghan and Waight Keller are creating that’s  proving particularly  exciting. A favoured look for  the working woman, the shirt-dress hints at a duchess who still identifies herself as such even if protocol dictates her views remain private.

Photo: Getty Images
Photo: Getty Images

However, the high-water mark for the Claire x Meghan collaboration (if only they were allowed to do one officially? One can but dream…)  goes to a certain caped shoulder shift worn with the Queen in Chester. Haute Couture Perfection are the only words needed to describe it. Demure and over the knee, with a skinny belt which also gave the slender of hip duchess more of a hip flare than she has in reality, the dress was why Givenchy’s Haute Couture Spring/Summer 19 was one of the highlights of Paris this month. Flounce is an unnecessary distraction when the cutting  is this precise. No wonder the Queen was smiling throughout the engagement, when your grand-daughter in law not only gets the memo, but runs with it, you know the future, at least sartorially, is in very safe hands.

Photo: Getty Images
Photo: Getty Images

The union between the Duke and Duchess of Sussex has precedents, most obviously seen in the late Princess Grace of Monaco formerly Grace Kelly, Hollywood Actress and style icon. However, much has changed since an old European Royal House experienced the refreshing breeze of a glamorous American actress joining its ranks.  When Princess Grace stepped into her’Helen Rose designed wedding dress (without doubt dress inspiration for the Duchess of Cambridge’s Sarah Burton designed Alexander McQueen gown, if you don’t believe me, kindly Google) the world was one of hierarchy and tradition, with anything that might cause a ripple in established norms and expectations stamped out or quietly let go of, ideally over a Gin and Tonic. Now in our inter-connected, socially fluid, historically ambivalent times the ties that bind are altogether more meritocratic. As long as you are beautiful, wealthy, and in these digitally enabled times relatable, the world is truly your oyster. It is for this reason that Meghan seems so gloriously modern. Yes, she is bound by the same rules every other Windsor Bride has ever been, (no talking about politics, religion, international affairs and certainly no tweeting or posting), but because there are hints, courtesy of her former online presence, we feel we know her. Furthermore she seems to be together charting a new path for the Windsors. One that segues between heritage, celebrity, youth, glamour and philanthropy and throws in trans-Atlantic pizzazz for good measure. And if she can leverage and harness the public scrutiny for global good, one cannot help but cheer, especially if she continues to do so in perfect trouser suits designed by the genius that is Claire Waight Keller for Givenchy.

Photo: Zak Hussein Pool/Getty Images
Photo: Zak Hussein Pool/Getty Images

 

Beauty and Diversity: How Lancôme Connected with Africa’s Biggest Market

They say beauty is in the eye of the beholder and the beauty industry is one that has all in it’s thrall, especially in Lagos where you are only as fine as your last appearance. French luxury cosmetics house Lancôme, are one of the first to realise the importance of tapping into the Nigerian market and last month saw the grand unveiling of the My Shade, My Power Campaign, at luxury retail mecca, Temple Muse, highlighting Lancôme’s expanded 40 shades for their cult Teint Idole foundation. Because this is Naija, and we have form in being extra, 46 rather than the assumed 40 women participated in the campaign. Let’s just say there was a surfeit of ‘fine girl, no pimple’ action!

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In days of old a company would have parachuted a campaign from another territory, maybe added an additional model of ambiguous racial origin to the selected images and let the might of their global brand recognition do the rest. But herein was where the genius lay in the campaign, for the company chose to partner with Glam Brand Agency a strategic brand and communications agency with unparalleled expertise in bringing international beauty brands to African markets to giddying effect. Founded by Bola Balogun, a fashion industry veteran who previously worked in New York before relocating to Nigeria and has been the brains behind bringing Maybelline, Dark & Lovely and Caroline Herrera to Nigeria (yes, our cosmetics game has a lot to thank her for, from face beats to date nights to just everyday look presentable moments), her team selected, like in other My Shade My Power campaigns, women from all walks of life and all ages who had distinguished themselves in their respective fields. Critically, all skin tones were represented, which was of particular import, especially in an environment where fairness has oftentimes been presented as the preferred currency of pulchritude. As the collage of the women included attested, inclusiveness was real and not a mere gimmick.

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On the night itself, Temple Muse opened up a special  Lancôme Pop-Up Shop which included a host of  the company’s other essentials  (side note of a more personal kind:  I challenge any woman not to marvel at the wonder that is Bi-Facil Eye Make Up remover, a true sting free, take the day off treat!) as well as turning the shop into a pink hued palace of shopping for Lagos’ Belle Monde. If you are pretty, vaguely interested in pretty or just like immersing yourself in pretty for feel-good kicks, this was the night to be out and about as well as topping up your make-up stash.

Abisola Kola-Daisi
Abisola Kola-Daisi
Sal Gbajabiamila and Zaina Gbajabiamila
Sal Gbajabiamila and Zaina Gbajabiamila
Kabir Wadhwani and Avi Wadhwani
Kabir Wadhwani and Avi Wadhwani
Denola Grey
Denola Grey
Titi Fowora and Boye Fowora
Titi Fowora and Boye Fowora
Kessiana Edewor
Kessiana Edewor
Betty Irabor and Ojy Okpe
Betty Irabor and Ojy Okpe
Chichi Offodile, Zara Odu, Ada
Chichi Offodile, Zara Odu, Ada
Sonia Irabor
Sonia Irabor

But this was more than just another summer party with a retail spin, it was, on a more profound level a celebration of  beauty and identity whose repercussions will be felt for many years to come. Speaking to the women selected to participate in the campaign a variety of motivations, expectations and hopes emerge for the campaign. Gallerist and art consultant Adenrele Sonariwo of Rele Gallery notes:  “I particularly liked the concept and what it stood for and that the Lancôme brand was directly celebrating and empowering every day women.”  Maya Halabi  restaurateur of Lagos’ perennial dining favourite RSVP notes “Make up used to be about covering up and now it’s about highlighting beauty and strength.” This notion was also echoed in the short films accompanying the campaign that feature multiple award winning musical artist Waje and magazine and media mogul Betty Irabor. Fashion Designer Lisa Folawiyo of Lisa Folawiyo Studio explained: “Collaborating with such a huge international brand like Lancôme is a no brainer and I was thrilled to be one of those selected for their first beauty campaign in Nigeria. I have always been aware of the power of one’s image, and the significance of seeing ourselves reflected positively cannot be overstated. I feel that this campaign is as much for future generations as our own.”    It is a belief shared by Titi Fowora  Principal and founder of Inu Design who concurs: “I believed it would be more inspiring for other women to see women that look, sound and live like them rather than the usual celebrity or supermodel led campaigns. Furthermore, diversity encourages innovation and that’s always a good thing.”  Latasha Ngwube, Founder of Aboutthatcurvylife.com spoke for beauty junkies everywhere when she shared: I’ve always loved beauty products and have been fascinated by potions, creams,  and makeup all my life. Being approached by a brand as respected and successful as Lancôme meant I got to be a part of something really special and empowering to women.  The brand has recognized that diversity conversations are not just a token but now stand clearly at the forefront.” For Abisola Kola-Daisi, founder of Florence H, a luxury accessories retailer headquartered in Lagos, the commercial aspect is particularly pertinent: “The arrival of Lancôme to Nigeria affirms our position…the industry recognizes the importance of embracing and celebrating diversity in an ever growing interconnected world and the notion that beauty is global and cannot be defined by a homogeneous standard.” The positive reception for the campaign so far, both culturally and from a business perspective indicates that this is an ongoing conversation which will continue to evolve.

Adenrele Sonariwo
Adenrele Sonariwo
Maya Halabi
Maya Halabi
Lisa Folawiyo
Lisa Folawiyo
Titi Fowora
Titi Fowora
Latasha Ngwube
Latasha Ngwube
Abisola Kola-Daisi
Abisola Kola-Daisi

Speaking to Bola Balogun one is struck by the twin aspects of broadening the parameters of what is considered beautiful and adding long term value for the businesses that choose to fully engage with the Africa market. She expands: “There are several opportunities in Nigeria within the beauty, fashion and lifestyle spheres.  International companies need to have the right local partnership and this is a space that Glam Brand Agency has operated in for some time now. I always emphasize the importance for brands to understand the complexities women of different ethnicity face when it comes to make up and skin care. Also one cannot over emphasize the importance of diversity in advertisements and campaigns as well as ensuring the use of local content .” Understanding and reflecting nuances, norms and aspirations that are particular to locations as well as celebrating what is universal is key to any brand wishing to not only make an impact but also be part of the wider beauty and fashion ecosystem in Africa. It is why Balogun also identified Essenza, a Nigeria based beauty retailer to partner long term with Lancôme  in their Nigeria wide activities. It is a savvy move as Africa has an estimated value of $3.8 billion for colour cosmetics alone, according to EuroMonitor’s Beauty and Personal Care Report of 2013, and Nigeria, as the continent’s most populous nation is a good place for continent wide expansion plans to commence.

Omoyemi Akerele, Titi Fowora, Mazzi Odu, Bola Balogun
Omoyemi Akerele, Titi Fowora, Mazzi Odu, Bola Balogun

The buzz, four weeks since the unveiling is still present,  the tills are a-ringing and the celebration of when hashtags such as #myshademypower #lancome #blackexcellence and #melaninmagic coalesce into something greater that is happening in real life remains. Good news for Lancôme, great news for Africa and deeply satisfying for all those working tirelessly in the background for collaboration and partnerships to become the watchword for the beauty industry globally.